To which I would say:
To say that we live in a culture where everyone knows that rape and sexual abuse is wrong is patently incorrect. The fact that advertisers are constantly having to pull ads and apologize only after the point when they realize that it’s not cool to joke about rape is exactly indicative of this problem.
The fact that fraternities make “rape lists” is exactly indicative of this problem.
The fact that Facebook will censor images of same-sex couples kissing but not date-rate fan pages is exactly indicative of this problem.
And every. Single. Time. Someone comments to defend these kinds of ads and stories (‘they’re just jokes!’ or ‘lighten up!’), this fact is underscored.